Glossary
The social media glossary
Plain-English definitions for every term you’ll meet in social marketing.
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Summer sale · 30% offBrowse every term
Pick a topic or a letter. Every term opens a full definition with examples and FAQs.
- AnalyticsEngagement rateInteractions divided by reach or followers, and why the denominator matters.Read definition
- AnalyticsReachThe number of unique accounts that saw a post, as distinct from impressions.Read definition
- AnalyticsClick-through rate (CTR)The share of people who saw a link and clicked it.Read definition
- AnalyticsReachThe number of unique accounts that saw a post, as distinct from impressions.Read definition
- Engagement & inboxResponse timeHow long customers wait for a reply to a message, comment or review.Read definition
- Engagement & inboxReview managementMonitoring and replying to customer reviews across platforms.Read definition
- Engagement & inboxSentiment analysisClassifying messages as positive, negative or neutral to spot what needs attention.Read definition
- AnalyticsShare of voiceHow much of the conversation in your market is about you, compared with competitors.Read definition
- Content & creativeShort-form videoVertical videos under about a minute: Reels, TikToks and Shorts.Read definition
- Engagement & inboxSocial listeningTracking what people say about your brand, competitors and topics online.Read definition
- Growth & salesSocial proofEvidence that other people trust and use you: reviews, testimonials, tags and numbers.Read definition
- Growth & salesSocial sellingBuilding relationships on social media that lead to sales.Read definition
- Engagement & inboxUnified inboxOne place for every DM, comment and review across your social channels.Read definition
- Social mediaUser-generated content (UGC)Photos, videos and reviews created by customers rather than the brand.Read definition
- AnalyticsUTM parametersTags added to a link so website analytics know which post sent the visit.Read definition
Test yourself
Read the definition, pick the term — see how many you get right.
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The number of unique accounts that saw a post, as distinct from impressions.
Turn the terms into results
Knowing the words is step one. AeroReply puts them to work for you.
- Measure reach and engagementSee reach, engagement rate and best times for every post in one view.
- Reach vs. impressions, side by side
- Engagement rate per post
- Best times from your own data
- Build content pillars that lastPlan around your pillars and recycle evergreen posts automatically.
- Pillars on one calendar
- Evergreen posts back in the queue
- AI drafts for the week
- Cut your response timeEvery DM, comment and review in one inbox, with AI replies ready to send.
- One inbox for every channel
- Drafted replies in your voice
- Never miss a lead
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People comment PLAN on my reels and AeroReply sends the link, tags the lead and I wake up to booked calls.
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Short links showed me TikTok sends twice the clicks Instagram does. I changed my posting plan the same week.
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The AI writer sounds like us. I batch a month of posts on Sunday and forget about it.
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My Link in Bio page replaced three apps. Bookings, my free guide and my newsletter signup all live on one page.
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People DM “price?” and I used to miss half of them. The AI agent answers in my tone and sends the shop link.
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I locked my packing guide behind a quick email form and built my list without paying for another tool.
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Setup took one evening. The CRM shows who clicked, who asked about pricing and who is ready to buy.
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