How long should a short-form video be?

Usually well under a minute; keep it as short as the idea allows and hook viewers in the first seconds.

Do I need captions on short videos?

Yes. Many people watch with the sound off, and captions also make videos accessible.

Content & creative

Short-form video

Vertical videos under about a minute: Reels, TikToks and Shorts.

Short-form video is vertical video, usually under 60–90 seconds, made for feeds like Instagram Reels, TikTok and YouTube Shorts.

Why it matters

Platforms push short video to people who do not follow you yet, which makes it the main discovery format for most accounts today.

A simple structure

Hook in the first two seconds (show the result, ask a question, or state the payoff), deliver one idea, then end with a reason to follow or act. Add captions: many people watch with the sound off.

How AeroReply helps

AeroReply adds AI captions to videos and schedules them to every short-video platform at once. See repurposing →

Questions about Short-form video

Pick a question to see the answer.

Usually well under a minute; keep it as short as the idea allows and hook viewers in the first seconds.
Yes. Many people watch with the sound off, and captions also make videos accessible.

Related terms

Keep building your social media vocabulary.

Fluent in social

Free to start, official platform connections, and your data stays yours.

Free forever planNo card, no trial clock Official connectionsSecure login, no passwords Encrypted tokensWiped on disconnect Your data, alwaysExport and leave anytime

Secure checkoutPosts to

38 calls booked in a month

People comment PLAN on my reels and AeroReply sends the link, tags the lead and I wake up to booked calls.

Priya NairFitness coach

2x clicks from TikTok

Short links showed me TikTok sends twice the clicks Instagram does. I changed my posting plan the same week.

Marcus BellFood creator

12 hours saved every week

The AI writer sounds like us. I batch a month of posts on Sunday and forget about it.

Sofia AlvarezSkincare brand founder

14 brands in one calendar

We run every client from one calendar. Approvals and a brand kit per client keep the team sane.

Leo MarchettiAgency owner

Cancelled 3 other apps

My Link in Bio page replaced three apps. Bookings, my free guide and my newsletter signup all live on one page.

Daniel OkaforBusiness coach

No unanswered DMs

People DM “price?” and I used to miss half of them. The AI agent answers in my tone and sends the shop link.

Hana SatoIllustrator

4,000 new subscribers

I locked my packing guide behind a quick email form and built my list without paying for another tool.

Aisha RahmanTravel creator

Hot leads flagged daily

Setup took one evening. The CRM shows who clicked, who asked about pricing and who is ready to buy.

Chris DonovanPersonal trainer

Start free See pricing

Put the vocabulary to work

Start free — plan, publish and measure from one workspace.

Start free All terms

No credit card
2-minute setup
Cancel anytime