A brand kit is the set of assets and rules that make content recognisably yours: logos, colour palette, fonts, imagery style and voice guidelines.
Why it matters
Consistency builds recognition. When anyone on the team, or an AI, creates a post, the brand kit keeps it on-brand without a review cycle for every detail.
The essentials
Primary and secondary logos, two to four colours with hex values, one or two fonts, a few example images that show your style, and a short description of your voice with do's and don'ts.
How AeroReply helps
AeroReply's brand kit feeds every AI feature, so drafts, designs and replies all sound and look like you. See the brand kit →

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