WhatsApp Business pricing calculator
Estimate your WhatsApp template message costs by market and category, from Meta’s published rate card (effective July 1, 2026).
- Free, no signup
- Meta rate card
- Every market
- Marketing92%
- Utility5%
- Authentication3%
Your replies within 24hFree
Billed on the recipient's country code.
Estimates only. Meta's volume tiers for utility and authentication are not modelled, so real bills at high volume tend to be lower. Confirm with Meta before you budget.
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Start freeHow the estimate is built
01Pick the market
Meta bills on the recipient’s country calling code, not on where your business is registered. Markets without their own line item fall into a “Rest of” region.
02Pick the category
Marketing, utility and authentication templates are charged per message. Service messages — your replies inside the 24-hour window — are free.
03Enter your volume
How many template messages you expect to deliver in a month. The maths is just rate × volume.
04Sanity-check with Meta
Rates change, and volume tiers discount utility and authentication as you scale. Confirm against Meta’s current rate card before you commit a budget.
Category and country change everything
- MarketingPromotions, offers, re-engagement, product news.
- UtilityOrder updates, receipts, appointment reminders tied to a transaction.
- AuthenticationOne-time passcodes and account-verification codes.
- ServiceFree — your replies inside the 24-hour customer service window.
- $159.70
- $136.50
- $88.90
- $86.00
- $86.00
- $86.00
- $10.90
- $11.80
- $12.50
- $25.00
- $30.50
- $34.10
From Meta’s published USD rate card effective July 1, 2026. Volume tiers are not included, so treat these as list prices and confirm with Meta before budgeting.
