Engagement rate calculator
Enter your likes, comments, shares and saves, and see how your rate compares with published benchmarks for your network and industry.
- Free, no signup
- Runs in your browser
- Sources cited
- Lowest industry
- 0.14%
- Median
- 0.36%
- Highest industry
- 2.1%
Engagements = likes, comments, shares and saves on an average post. Drag or type.
Track your rate on every post, automatically.
Start freeYour engagement rate in four steps
1 Pick what to measure
By followers or by reach, whichever your analytics show.
2 Enter your numbers
Add likes, comments, shares and saves, then followers or reach.
3 See your rate
Get your rate instantly, with a below, around or above median guide.
4 Track it every month
Check the same way each month to see if your content is landing.
Compare like with like
- Same formula
A rate by reach is often 10 times a rate by followers. Only compare it with a benchmark that uses the same one.
- Same network and industry
A university on Instagram and a retailer on X live in different worlds. Pick yours.
- Watch the trend
One month is noise. AeroReply tracks your rate per post and per network automatically.
Guides for this
Plain answers to what owners ask before they start, with sources.
Social media problemsYou can't prove social media works? Measure what mattersLikes don't pay bills. Track the few numbers that connect social to customers: conversations, leads, clicks and reply time.
Social media problemsWhy did my reach drop? A step-by-step checkBefore blaming the algorithm or AI, work through seven causes in order, from a broken connection to copied content.
AI and reachDo replies boost reach? What the platforms say about conversationsComments and replies show up in the ranking explainers of Instagram, Facebook, Threads, TikTok and X. Here's what that means for how fast you answer.
