Glossary
The social media glossary
Plain-English definitions for every term you’ll meet in social marketing.
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Summer sale · 30% offBrowse every term
Pick a topic or a letter. Every term opens a full definition with examples and FAQs.
- AnalyticsEngagement rateInteractions divided by reach or followers, and why the denominator matters.Read definition
- AnalyticsReachThe number of unique accounts that saw a post, as distinct from impressions.Read definition
- AnalyticsClick-through rate (CTR)The share of people who saw a link and clicked it.Read definition
- AI & automationAI captionA post caption drafted by AI from a brief, an image or your brand profile.Read definition
- AI & automationAI content autopilotAI that drafts and schedules a regular flow of posts toward a goal, with you approving.Read definition
- AI & automationAI sales agentAI that recognises buying intent in messages, qualifies the lead and drafts the reply.Read definition
- Social mediaAlgorithmThe ranking system a platform uses to decide who sees which post, and in what order.Read definition
- AnalyticsAttributionDeciding which touchpoints get credit for a sale or sign-up.Read definition
- AnalyticsBest time to postThe hours and days when your own audience is most likely to see and act on a post.Read definition
- Content & creativeBrand kitYour logos, colours, fonts and voice, kept in one place so every post looks like you.Read definition
- AI & automationBrand voiceThe consistent personality and tone in everything a brand writes.Read definition
- Content & creativeCarousel postA single post with several swipeable images or slides.Read definition
- AnalyticsClick-through rate (CTR)The share of people who saw a link and clicked it.Read definition
- Engagement & inboxComment-to-DM automationAutomatically sending a direct message when someone comments a keyword.Read definition
- Engagement & inboxCommunity managementLooking after the people around your brand: replying, moderating and starting conversations.Read definition
Test yourself
Read the definition, pick the term — see how many you get right.
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The number of unique accounts that saw a post, as distinct from impressions.
Turn the terms into results
Knowing the words is step one. AeroReply puts them to work for you.
- Measure reach and engagementSee reach, engagement rate and best times for every post in one view.
- Reach vs. impressions, side by side
- Engagement rate per post
- Best times from your own data
- Build content pillars that lastPlan around your pillars and recycle evergreen posts automatically.
- Pillars on one calendar
- Evergreen posts back in the queue
- AI drafts for the week
- Cut your response timeEvery DM, comment and review in one inbox, with AI replies ready to send.
- One inbox for every channel
- Drafted replies in your voice
- Never miss a lead
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People comment PLAN on my reels and AeroReply sends the link, tags the lead and I wake up to booked calls.
Priya NairFitness coach2x clicks from TikTok
Short links showed me TikTok sends twice the clicks Instagram does. I changed my posting plan the same week.
Marcus BellFood creator12 hours saved every week
The AI writer sounds like us. I batch a month of posts on Sunday and forget about it.
Sofia AlvarezSkincare brand founder14 brands in one calendar
We run every client from one calendar. Approvals and a brand kit per client keep the team sane.
Leo MarchettiAgency ownerCancelled 3 other apps
My Link in Bio page replaced three apps. Bookings, my free guide and my newsletter signup all live on one page.
Daniel OkaforBusiness coachNo unanswered DMs
People DM “price?” and I used to miss half of them. The AI agent answers in my tone and sends the shop link.
Hana SatoIllustrator4,000 new subscribers
I locked my packing guide behind a quick email form and built my list without paying for another tool.
Aisha RahmanTravel creatorHot leads flagged daily
Setup took one evening. The CRM shows who clicked, who asked about pricing and who is ready to buy.
Chris DonovanPersonal trainerPut the vocabulary to work
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