Glossary
The social media glossary
Plain-English definitions for every term you’ll meet in social marketing.
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Pick a topic or a letter. Every term opens a full definition with examples and FAQs.
- AnalyticsEngagement rateInteractions divided by reach or followers, and why the denominator matters.Read definition
- AnalyticsReachThe number of unique accounts that saw a post, as distinct from impressions.Read definition
- AnalyticsClick-through rate (CTR)The share of people who saw a link and clicked it.Read definition
- Content & creativeContent calendarA shared schedule of what goes out, where and when.Read definition
- Social mediaContent pillarA recurring theme that an account returns to, giving every post a home.Read definition
- Content & creativeContent repurposingTurning one piece of content into many formats for different channels.Read definition
- AnalyticsConversion rateThe share of visitors who complete the action you care about.Read definition
- AnalyticsEngagement rateInteractions divided by reach or followers, and why the denominator matters.Read definition
- Social mediaEvergreen postA post that stays relevant long after publishing, so it can be recycled back into the queue.Read definition
- AnalyticsFollower growth rateHow fast an audience grows over a period, as a percentage.Read definition
- Social mediaHashtag strategyChoosing a few relevant hashtags that help the right people discover a post.Read definition
- AnalyticsImpressionsEvery time a post is displayed on a screen, counting repeat views by the same person.Read definition
- Growth & salesLead magnetSomething useful offered in exchange for an email address or phone number.Read definition
- Growth & salesLink in bioA single page linked from a social profile that lists everything you want people to visit.Read definition
- Social mediaPosting frequencyHow often an account publishes, and why consistency beats volume.Read definition
Test yourself
Read the definition, pick the term — see how many you get right.
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The number of unique accounts that saw a post, as distinct from impressions.
Turn the terms into results
Knowing the words is step one. AeroReply puts them to work for you.
- Measure reach and engagementSee reach, engagement rate and best times for every post in one view.
- Reach vs. impressions, side by side
- Engagement rate per post
- Best times from your own data
- Build content pillars that lastPlan around your pillars and recycle evergreen posts automatically.
- Pillars on one calendar
- Evergreen posts back in the queue
- AI drafts for the week
- Cut your response timeEvery DM, comment and review in one inbox, with AI replies ready to send.
- One inbox for every channel
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Short links showed me TikTok sends twice the clicks Instagram does. I changed my posting plan the same week.
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The AI writer sounds like us. I batch a month of posts on Sunday and forget about it.
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