A hashtag strategy is a deliberate choice of tags that describe a post's topic, place or community, so it can be found in search and topic feeds.
Why it matters
Hashtags are a discovery signal, not a growth hack. A few specific tags help platforms understand your post; a wall of generic ones looks spammy and rarely helps.
A practical mix
Use three to five tags: one for your niche, one for your location if you serve locally, one for the format or topic, and a branded tag if you run a campaign. Check each tag's recent posts to make sure the audience matches yours.
