An evergreen post is content with no expiry date, as opposed to news, launches or anything tied to a moment.
Why it matters
Because it does not go stale, it can be published again on a schedule instead of once and forgotten. New followers see your best work, and you spend less time making from scratch.
Examples
How-to tips, answers to common customer questions, behind-the-scenes explainers, testimonials and "why choose us" posts. Avoid dates, prices that change and seasonal references if you want a post to stay evergreen.
How AeroReply helps
Mark a post evergreen in AeroReply and it returns to the queue automatically on the rhythm you choose. See scheduling →
