Conversion rate is the percentage of people who complete a goal, such as a purchase, a booking or a sign-up, out of everyone who had the chance to.
Why it matters
It connects social activity to business results. A post with modest reach and a strong conversion rate can be worth more than a viral post that sends visitors who never buy.
Measuring it from social
Define one goal per campaign, tag every link with UTM parameters, and read conversions by source in your website or shop analytics. For DMs, count conversations that end in an order or booking: that is your messaging conversion rate.
How AeroReply helps
AeroReply's sales agent qualifies inbound DMs and moves them through a pipeline, so you can see which conversations turn into customers. See the sales agent →
