How do I calculate follower growth rate?

Followers gained in a period divided by followers at the start of it, multiplied by 100.

Why compare growth rate instead of new followers?

A rate puts small and large accounts on equal footing, so you can judge momentum fairly.

Analytics

Follower growth rate

How fast an audience grows over a period, as a percentage.

Follower growth rate is the change in followers over a period divided by the followers at the start, expressed as a percentage.

Why it matters

Absolute follower gains favour big accounts. A growth rate lets a café with 800 followers compare its momentum fairly with a chain that has 80,000.

How to calculate it

Growth rate = (followers at end − followers at start) ÷ followers at start × 100. Compare month to month and look for what changed when growth jumped: a format, a collaboration or a posting rhythm.

How AeroReply helps

AeroReply analytics track audience growth per channel over time. See analytics →

Questions about Follower growth rate

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Followers gained in a period divided by followers at the start of it, multiplied by 100.
A rate puts small and large accounts on equal footing, so you can judge momentum fairly.

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