Click-through rate is the percentage of people who clicked a link out of everyone who saw it. On social, that is usually link clicks divided by impressions or reach.
Why it matters
CTR tells you whether a post moved people to act, not just to look. It is the bridge between attention on social and visits to your site, shop or booking page.
Improving CTR
Make the next step obvious and worth it: one clear call to action, a specific promise ("see this week's menu" beats "learn more") and a destination that matches the post. Tag links with UTM parameters so the clicks show up correctly in your website analytics.
How AeroReply helps
AeroReply short links and Link in Bio track clicks per link, so you can see which posts actually send traffic. See Link in Bio →
