Posting frequency is how often you publish on each platform over a given period.
Why it matters
Consistency builds habit for your audience and steady signals for algorithms. Bursts followed by silence usually perform worse than a sustainable rhythm.
Pick a rhythm you can keep
Start with what you can sustain for three months, such as three feed posts a week plus stories, then adjust using your own reach and engagement data. Quality and consistency beat volume.
How AeroReply helps
AeroReply AI Autopilot drafts a week of on-brand posts for your review, so keeping a rhythm takes minutes. See Autopilot →
