Brand voice is how your business sounds in writing: the words you choose, how formal you are, and the personality that comes through.
Why it matters
A recognisable voice builds trust and makes replies feel personal. It matters even more with AI, which needs clear guidance to sound like you rather than like everyone else.
Describe it in three lines
Pick three adjectives (for example: warm, direct, a little playful), list words you always or never use, and save two or three real posts or replies you love as examples.
How AeroReply helps
AeroReply learns your voice from your brand profile, so AI captions and replies sound like you. See the brand kit →
