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Growth & sales

Social proof

Evidence that other people trust and use you: reviews, testimonials, tags and numbers.

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Social proof is any signal that other people have chosen and are happy with your business: reviews, star ratings, testimonials, customer photos and usage numbers.

Why it matters

When people are unsure, they look at what others did. Social proof reduces the risk a new customer feels and makes your claims believable.

Where to use it

Pin a review highlight to your profile, reshare customer posts (with permission), quote testimonials in captions, and put your best reviews on your link-in-bio page.

How AeroReply helps

AeroReply helps you collect and reply to reviews, and reshare customer posts from one inbox. See reviews →

Questions about Social proof

Pick a question to see the answer.

  • Reviews, star ratings, testimonials, customer photos and tags.

  • On your profile, in captions, on your link-in-bio page and anywhere customers decide whether to buy.

Related terms

Keep building your social media vocabulary.

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38 calls booked in a month
People comment PLAN on my reels and AeroReply sends the link, tags the lead and I wake up to booked calls.
Priya NairFitness coach
2x clicks from TikTok
Short links showed me TikTok sends twice the clicks Instagram does. I changed my posting plan the same week.
Marcus BellFood creator
12 hours saved every week
The AI writer sounds like us. I batch a month of posts on Sunday and forget about it.
Sofia AlvarezSkincare brand founder
14 brands in one calendar
We run every client from one calendar. Approvals and a brand kit per client keep the team sane.
Leo MarchettiAgency owner
Cancelled 3 other apps
My Link in Bio page replaced three apps. Bookings, my free guide and my newsletter signup all live on one page.
Daniel OkaforBusiness coach
No unanswered DMs
People DM “price?” and I used to miss half of them. The AI agent answers in my tone and sends the shop link.
Hana SatoIllustrator
4,000 new subscribers
I locked my packing guide behind a quick email form and built my list without paying for another tool.
Aisha RahmanTravel creator
Hot leads flagged daily
Setup took one evening. The CRM shows who clicked, who asked about pricing and who is ready to buy.
Chris DonovanPersonal trainer
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