Do I need permission to repost customer content?

Yes. Ask the creator first and credit them when you share it.

Social media

User-generated content (UGC)

Photos, videos and reviews created by customers rather than the brand.

User-generated content is any content about your business made by customers or fans: photos, videos, reviews, tags and stories.

Why it matters

People trust other customers more than they trust brands. Resharing UGC is social proof, saves you production time and makes customers feel seen.

Doing it right

Always ask permission before resharing, credit the creator, and make it easy to tag you (a branded hashtag or a sign at the counter). Reply to every tag: it is the cheapest way to get more of them.

How AeroReply helps

AeroReply's unified inbox shows mentions and tags alongside DMs, so no customer post goes unanswered. See the inbox →

Questions about User-generated content (UGC)

Pick a question to see the answer.

Yes. Ask the creator first and credit them when you share it.

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