Content strategy lead
Maya Okafor
Maya plans content calendars for small brands and writes about pillars, batching and keeping a posting rhythm you can actually sustain. Before joining the team she ran social for a chain of independent cafés.
Articles by Maya Okafor
Newest first.
- StrategyPlan a month of posts in one afternoonBatching beats daily scrambling. Here is the three-hour routine we use to fill a month of calendar slots.
- StrategyContent pillars that last a whole yearPick three to five themes from what already works, and you will never stare at a blank calendar again.
- StrategyHow to schedule social media posts with AI (without the busywork)A practical workflow for planning a week of on-brand posts in minutes: draft, refine and publish to every channel from one place.
More from Maya Okafor
Guides and podcast episodes.
- GuidesBuild a content calendar that survives a busy monthA repeatable planning loop: pick pillars, batch once, and let the queue do the rest.
- GuidesChoose content pillars in 30 minutesA short exercise that turns “what do I post?” into a list of themes you can fill for a year.
- GuidesA 90-day social plan for a new businessWhat to post, where, and how often in your first three months, week by week.
- GuidesAutomate social media without losing the human touchWhat to automate, what to keep personal, and how to set guardrails that protect your brand.
- PodcastEp 8 — Teach the AI your businessWhy generic AI sounds generic, and how to give it the facts it needs.
- PodcastEp 6 — One calendar for every clientHow small agencies keep many brands on schedule without the chaos.
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