Most calendars fail in week three, when the person who filled it in gets busy. The fix is fewer decisions per week, not more discipline.
Pick three pillars
Choose three recurring themes you can talk about indefinitely. Every post belongs to one, so an empty slot tells you what to make.
Batch once a week
Block ninety minutes and draft the next seven days in one sitting. Switching between tasks takes more time than the writing.
Let timing be automatic
Use best-time data instead of hand-picking slots, and keep evergreen pieces recycling so a quiet week still publishes.
Review monthly, not daily
Daily numbers are noise. The monthly pattern tells you which pillar to expand.
Frequently asked questions
How many posts a week should a small business plan?
Three to five is a good target. Buffer's data (vendor) found Instagram reach per post rose with posting frequency, and Buffer recommends 3–5 posts a week. Pick a number you can keep for three months.
What if I miss a week?
Keep a few evergreen posts in the queue. They fill gaps automatically so the calendar never goes silent.
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