The first ninety days are about learning what your audience responds to, not going viral.
Days 1–30: Set up and show up
- Pick two platforms where your customers already spend time. Two done well beats five done badly.
- Complete every profile: logo, short bio, opening hours and a link in bio that points to your booking or shop page.
- Post three times a week. Introduce the team, the space and what you sell.
Days 31–60: Find what works
- Try one new format a week: a carousel, a short video, a customer photo.
- Reply to every comment and DM within a day. Instagram says it weighs how quickly people interact with a post, and Buffer (vendor data, correlational) found posts where the creator replied to comments had 21% higher engagement on Instagram.
- Note which posts bring messages or visits, not just likes.
Days 61–90: Double down
- Make more of the two formats that drove real enquiries.
- Turn your best posts into evergreen content that recycles monthly.
- Set one measurable goal for the next quarter, such as bookings from Instagram.
Your weekly rhythm
One hour on Monday to plan and batch, ten minutes a day for replies, and thirty minutes on Friday to review.
Frequently asked questions
Which platforms should a new business start with?
Start where your customers are. Instagram and Facebook suit most local businesses; LinkedIn suits B2B services.
When will I see results?
It varies by business. Post and reply consistently for 90 days, then compare enquiries and engagement with your first month.
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