The first two seconds decide whether someone watches your reel or scrolls past. These 50 fill-in-the-blank hooks give you a strong opening line every time. Swap the words in brackets for your niche.
How to use these hooks
- Say the hook out loud in the first second, and put it on screen as text.
- Match the hook to one clear promise, then deliver it quickly.
- Test two hooks on the same video idea and keep the winner.
Curiosity hooks
Open a loop the viewer has to close by watching.
- Nobody tells you this about [topic]…
- I tried [thing] for 30 days. Here's what happened.
- This one change doubled my [result].
- Stop scrolling if you [struggle].
- The [topic] secret I wish I knew sooner.
- Here's why your [thing] isn't working.
- I almost didn't post this.
- Watch this before you [common action].
- What [experts] won't tell you about [topic].
- You're doing [task] the hard way.
Mistake hooks
People hate losing more than they love winning. Name the loss.
- 3 mistakes killing your [result].
- If you [do this], stop right now.
- The biggest [topic] mistake I see every week.
- I wasted [time or money] on this so you don't have to.
- Don't buy [product] until you watch this.
- This is why nobody [desired action].
- Beginners always get this wrong.
- You've been told to [common advice]. It's wrong.
- Avoid this if you want [result].
- The mistake that cost me [loss].
How-to hooks
Promise a clear, specific outcome and deliver it fast.
- How to [result] in [short time].
- The easiest way to [task], no [pain] needed.
- Save this for your next [situation].
- Do this before you [action].
- [Number] steps to [result]. Step 1 is the one everyone skips.
- Here's my exact [routine] for [result].
- Try this [number]-minute [task] tonight.
- Steal my [checklist or template] for [result].
- The only [topic] tip you need this week.
- How I'd start [goal] from zero today.
Proof hooks
Show a real before and after. Specific numbers beat big claims.
- From [before] to [after] in [time].
- This [post or offer] got [number] [result]. Here's the breakdown.
- My client went from [before] to [after].
- What [amount] of [effort] actually gets you.
- Real numbers from my [project] this month.
- Here's what happened when I stopped [habit].
- The [small thing] that brought in [result].
- Day 1 vs day 90 of [goal].
- I asked [number] [people] the same question.
- Rating [things] so you don't have to.
Relatable and bold hooks
Make your ideal follower feel seen, or pick a friendly fight.
- Unpopular opinion: [belief].
- POV: you just [relatable moment].
- Tell me you're a [persona] without telling me.
- [Popular thing] is overrated. Try this instead.
- If you're a [persona], this is your sign.
- The truth about [trend].
- Things I'd never do as a [role].
- Me explaining [topic] to my [friend or client].
- Replying to @[comment]: yes, it really works.
- Comment [WORD] and I'll send you [freebie].
Turn comments into leads
Hook 50 works best with automation. With AeroReply AutoDM, everyone who comments your keyword gets your link in their DMs automatically, and lands in your CRM as a lead.
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