The 15-minute weekly social review

Fifteen minutes once a week stops small problems becoming lost weeks. Put it in your calendar for the same slot every week.

Minutes 1–3: did everything go out?

• Check for failed posts and broken connections (when a post fails).
• Fix and reschedule anything that didn't publish.

Minutes 4–7: what did people ask?

• Skim the week's comments and DMs. What questions came up twice or more?
• Add the answers to your brand kit, so next week's AI drafts know them.
• Check for any conversation left without a reply.

Minutes 8–11: what worked?

• Your top two posts by comments, saves and link clicks, not just likes.
• Any post that started a sale or a lead.

Minutes 12–15: plan the change

• Do one more of whatever worked.
• Drop or rework one thing that didn't.
• Make sure next week has 3–5 posts scheduled.

That's it. For the setup behind this routine, see your first 30 days.