AutoDM playbooks: 6 comment-to-DM flows that bring leads

Comment-to-DM flows work because the person asks first. They comment a word, you reply publicly and send one helpful DM, which is exactly what Meta's rules allow: one private reply per comment, within 7 days (Meta).

How a flow works

• Trigger: a keyword in a comment, DM, story reply or live comment.
• Public reply: a short answer under the comment, so the post keeps its momentum.
• DM: one message with a link button, and optionally a question asking for their email.
• Contact: the person is saved, so you can follow up later.

1. Price on request

Post your product. Caption: "Comment PRICE and I'll send you the details." The DM sends the price and a link to order.

2. Lead magnet

Offer a free checklist, guide or menu. Caption: "Comment GUIDE for the free checklist." The DM sends the link and asks for their email.

3. Link in bio, made easy

Instead of "link in bio", ask people to comment LINK. The DM sends the exact page, not your whole profile.

4. Launch waitlist

Teasing something new? "Comment EARLY to get it first." Save everyone as a contact and message them on launch day.

5. Event or class sign-up

"Comment SPOT to save your place." The DM sends the sign-up page with the date and time.

6. Discount for followers

"Comment DEAL for 10% off this week." The DM sends the code and the shop link. Only promise offers you actually run.

Rules that keep flows healthy

• One clear keyword per post, mentioned in the caption.
• A useful DM: the thing they asked for, first line.
• No follow-up spam. Wait for them to reply.
• Review who commented each week, and reply personally to the hottest leads.

Set it up with AutoDM. For the full lead journey, see how AI replies grow a small business.