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AI and reach
What the platforms actually say about AI, automation and reach.
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7 articles in this topic.
- Do replies boost reach? What the platforms say about conversationsComments and replies show up in the ranking explainers of Instagram, Facebook, Threads, TikTok and X. Here's what that means for how fast you answer.
- Is automation allowed? Official APIs vs bots and password toolsAutomated replies and comment-to-DM flows are allowed on Instagram and Facebook through Meta's official API, within clear limits. Bots that log in with your password are not.
- Will customers know it's AI? Trust, disclosure and keeping a human in the loopPeople like fast, accurate answers and dislike being trapped with a bot. Here's what the surveys say and how to use AI replies without losing trust.
- AI labels by platform: what you must label, and what you don'tMeta, TikTok and YouTube ask you to label realistic AI images, video and audio. AI help with captions and replies is a different matter. Here's the platform-by-platform list.
- 8 myths about AI and social media, checked against the sourcesShadowbans for AI captions, labels that kill reach, auto DMs that get you banned. We checked each myth against platform rules and the research.
- AI-written content and Google: what Search actually rewardsGoogle judges content by quality, not by whether AI helped write it. Here's where AI help is fine, where it turns into spam, and how to write posts that rank.
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