Short answer: Google says it focuses "on the quality of content, rather than how content is produced". Using AI mainly to game rankings, or to churn out many pages that add nothing, is what breaks its rules (Google).
What Google rewards
- Content written for people, answering what they searched for.
- First-hand experience: your photos, your numbers, your customers' questions.
- Clear authorship, accurate facts and sources you can check.
Where AI help is fine
- Outlines, first drafts and rewrites you then edit.
- Turning your notes, a call transcript or FAQs into readable sections.
- Titles, summaries and meta descriptions.
Where it turns into a problem
- Publishing many near-identical pages to catch keywords, which Google calls scaled content abuse (Google).
- Unchecked facts. AI states wrong things confidently, so check every number and claim.
- Copying what already ranks without adding anything new.
A simple test before you publish
Ask: what does this page add that the top results don't? A real example, original data, a clearer answer, a working template? If you can't name it, don't publish it yet.
How AeroReply fits
AeroReply drafts blog posts and social posts from your brand kit and business knowledge, so drafts start from your facts. You edit, approve and publish. To turn one article into a week of social posts, see AI posts that sound like you.
Frequently asked questions
Does Google penalise AI-written content?
Google says it judges content quality, not how it was produced. Using AI primarily to manipulate rankings or to mass-produce low-value pages violates its spam policies.
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