AI captions sound generic when the AI knows nothing about you. Give it the right inputs and the drafts sound like you on your best day.
Teach it your voice once
- Who you serve and what you sell, in two sentences.
- Three words for your tone, such as warm, direct and playful.
- Words you always use, and words you never use.
- Two or three past posts you love.
Save it in your brand kit so every draft starts there (set up your brand kit).
Give every post a job
Tell the AI the goal (book, buy, learn, share), the network and the call to action. A caption with one job beats a caption that tries to do four.
One idea, a week of posts
- Start with one strong piece: a blog post, a customer story, a video transcript.
- Repurpose it into a carousel, a short video script, a thread and a few captions.
- Spread them across the week and the networks.
Add what only you know
Keep the structure the AI gives you, then swap in a real detail: a name, a number, a photo you took. Original content is what platforms reward; reposted and copied content is what they demote (Instagram).
Publish at your best times
Schedule each post when your audience is most active. AeroReply works out your best times from your own posts' results (how).
Try the free caption & hashtag generator. Worried about reach? Read does using AI hurt your reach?
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