Posts that fail silently: why it happens and how to catch it

The worst social media failure is the one nobody notices: a week of scheduled posts that never went out because a connection expired on Tuesday.

The usual causes

• Expired or revoked connections: platforms end app connections on their own schedule, and when you change a password or remove a page role.
• Media the platform rejects: wrong size, length or format for that network.
• Text that's too long: captions over the network's limit.
• Temporary limits and outages: rate limits or the platform being down.

Catch it early

• Check your connections page weekly, or better, get alerts.
• Use the right sizes for each network, and check against a size guide before you design.
• Look at what actually published, not what you scheduled.

How AeroReply catches it for you

• Automatic retries: temporary failures are retried up to 5 times, with growing gaps (details).
• Plain-language reasons: each failure says what happened, such as reconnect, shorten or retry, with a one-tap fix.
• Connection alerts: an hourly check flags broken connections, and warns you before a connection that can't renew itself expires (fix a disconnected account).
• Automatic renewal for Instagram and Threads connections before they expire.

Check sizes with the free social image sizes guide and image resizer.