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Social media growth plan: local business

For cafés, salons, shops and trades: get found, answer fast, collect reviews and keep regulars coming back.

Oct 18, 20261 min read

Local businesses win on trust and speed. People nearby search, check your reviews, send a quick question and choose whoever answers first.

Your three channels

  • Google Business Profile: reviews and questions from people ready to visit.
  • Instagram or Facebook: what's new, behind the scenes, offers.
  • Your Link in Bio page: hours, directions, menu or price list, and how to contact you.

The weekly rhythm

  • 3 posts: one product or service, one behind the scenes, one customer or review.
  • Reply to every comment, DM and review within the day.
  • Ask two happy customers a week for a review.

What to automate

  • Answers to hours, prices, parking and booking questions, from your business facts.
  • Thank-you replies to five-star reviews.
  • An AutoDM keyword such as MENU or PRICES on your posts.

Read more

The reviews flywheel · Missed DMs and slow replies · Bad reviews and angry comments · free Google review link generator

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