The salon and spa playbook

In a salon, clinic or spa, most new clients start with a DM about price or availability while you're mid-appointment. This playbook sets AeroReply up so those messages get a fast, friendly answer with your booking link, and your best work keeps showing up in the feed without eating your evenings.

At a glance

• Who it's for: Hair and beauty salons, barbers, nail studios, spas and aesthetic clinics.
• Channels: Instagram, Facebook, TikTok and Google Business Profile.
• Team: An owner who also works the chair, and a front desk if you have one.
• Setup time: About an hour.
• You'll use: Inbox with AI reply drafts, comment-to-DM, Link in Bio, Planner.

The challenge

You can't reply with gloves on. Price and availability questions wait for hours, and many of those people book somewhere that answered first.

• "How much for…" DMs that need the same answer and a booking link.
• Before-and-after photos that pile up on your phone instead of in the feed.
• Gaps in the week that a quick post could have filled.

Step 1: Put your price list where the AI can read it

Now every Draft a reply quotes the right price and ends with your booking link.

Step 2: Build a booking page for your bio

Step 3: Send the booking link from comments automatically

When an Instagram post asks people to comment, a flow can DM them the link in seconds.

Step 4: Show your work on a schedule

Always get the client's permission before posting a photo of them.

What to track

• DMs sent by your BOOK automation, and how many turn into appointments.
• Clicks on your booking link under Analytics → Link in Bio.
• Median reply time in Reputation, especially on your busiest days.

Your first week

Where to go next

• Turn comments into leads with comment-to-DM for the full flow setup.
• Comment-to-DM keyword kit for the BOOK flow wording.
• Social media for salons, spas and clinics.