Gyms, yoga and pilates studios and personal trainers sell a habit, and the first step is usually a DM asking about a trial. This playbook sets AeroReply up to answer those in minutes, keep the class schedule in front of people, and capture interest from every post.
At a glance
- Who it's for: Gyms, yoga and pilates studios, martial arts clubs and personal trainers.
- Channels: Instagram, Facebook, TikTok and YouTube.
- Team: Owners and coaches posting between sessions.
- Setup time: About an hour.
- You'll use: AI Autopilot, comment-to-DM with email capture, Inbox, Link in Bio.
The challenge
Coaching is the job, so posting happens in gaps. The feed goes quiet in busy weeks, and trial questions sit unanswered until the evening.
- Trial and pricing questions arriving during classes.
- Class schedules and challenges that need posting every week.
- Interested people who comment once and are never heard from again.
Step 1: Let AI draft the weekly posts
- Open Settings → Posting schedule and find AI Autopilot
- Click Turn this agent on and set Posts per week
- Choose Only your topics and add your pillars, such as technique tips, member wins and this week's classes
Drafts land in Drafts for you to check. Turn on Schedule automatically once you trust them.
Step 2: Capture emails from a free-trial post
- Open Automation and start from Comment → capture email
- Set Keywords to TRIAL and write a DM that offers a free first class
- Turn on Save captured leads to Audience
Every trial request now becomes a contact you can follow up with.
Step 3: Answer trial questions fast
Add your class times, prices, trial offer and what to bring under Knowledge in the brand kit, then answer messages from Inbox with Draft a reply.
Step 4: Put the timetable in your bio
Create a Link in Bio page with your timetable, trial signup and location, and add it to every bio.
What to track
- Leads captured by the TRIAL flow each week.
- Clicks on the timetable and trial links under Analytics → Link in Bio.
- Posts published per week, so the feed never goes quiet in busy weeks.
Your first week
- Turn on AI Autopilot with your three or four pillars
- Set up the TRIAL comment-to-capture-email flow
- Add class times and the trial offer under Knowledge
- Publish a post that ends with "Comment TRIAL"
- Follow up with every new lead in Contacts
Where to go next
- Set up AI Autopilot for the full agent setup.
- 30-day content calendar for post ideas your pillars can use.
- Social media for gyms and studios.
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