The online store playbook

For an online store, a DM asking "do you have this in medium?" is a customer at the checkout. This playbook sets AeroReply up so product questions are answered with the right link, launches go out everywhere at once, and every comment can become a sale.

At a glance

• Who it's for: DTC brands and independent online shops.
• Channels: Instagram, TikTok, Facebook, Pinterest and Threads.
• Team: A founder or a small marketing team.
• Setup time: One to two hours.
• You'll use: Planner and CSV import, Inbox with AI drafts, comment-to-DM, Link in Bio.

The challenge

Each launch needs a post on five channels and a reply to hundreds of the same questions. Answers arrive late, and the comment that said "link?" never gets one.

• Size, stock, shipping and returns questions on every post.
• Launches posted channel by channel, by hand.
• Comments asking for the link that never get it.

Step 1: Teach the AI your store

AI reply drafts now answer the common questions with your real policies.

Step 2: Plan a launch in one sheet

Step 3: Send the product link from comments

Step 4: Point your bio at the drop

Create a Link in Bio page with links to your new collection and best sellers, and a discount signup, and refresh the top link with every drop.

What to track

• DMs sent by the LINK flow on each launch post.
• Product clicks under Analytics → Link in Bio.
• Median reply time in Reputation on launch days.

Your first week

Where to go next

• 30-day content calendar, ready to import.
• Turn comments into leads with comment-to-DM.
• Social media for e-commerce.