The real estate agent playbook

In property, speed matters. In an HBR study of online leads (2011, correlational), leads contacted within an hour were nearly 7× as likely to reach a qualifying conversation as leads contacted later. This playbook sets AeroReply up so every "is this still available?" gets the full listing in seconds, interested buyers become contacts, and your feed keeps working while you're out on viewings.

At a glance

• Who it's for: Estate agents, brokers and letting agencies.
• Channels: Instagram, Facebook, LinkedIn and YouTube.
• Team: One agent, or a small office sharing the inbox.
• Setup time: About an hour.
• You'll use: Comment-to-DM with email capture, Inbox, Planner, Link in Bio.

The challenge

Listings attract a burst of comments and DMs in the first day. Agents are out on viewings, replies take hours, and buyers move on to the next listing.

• "Still available?" and "price?" on every listing post.
• Buyer interest that never makes it into a contact list.
• A feed that goes quiet between listings.

Step 1: Send listing details from a comment

Each listing post now builds your buyer list.

Step 2: Share the inbox with your office

Connect your accounts under Settings → Connections, then use Assign to me in Inbox so each enquiry has one owner.

Step 3: Keep the feed full between listings

Step 4: One link for every listing

Create a Link in Bio page with current listings, a valuation request and your contact details.

What to track

• Leads captured per listing post.
• Who owns each enquiry in Inbox, and how fast it was answered.
• Listing clicks under Analytics → Link in Bio.

Your first week

Where to go next

• Turn comments into leads with comment-to-DM.
• Build a Link in Bio that captures leads.
• Social media for real estate.