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Slow replies cost sales. In the Sprout Social Index 2025 (vendor data), 73% of consumers said they would buy from a competitor if a brand doesn't respond on social.
Put every channel in one place
DMs, comments and reviews scattered across apps are how messages get missed. Pull them into one inbox and sort by what needs an answer, not by when it arrived.
Write down your ten most common answers
Prices, opening hours, delivery, booking, returns. These become the knowledge your AI drafts use, so replies are accurate as well as fast.
Decide how much the AI does on its own
- Suggest: the AI drafts and you send.
- Approve: the AI drafts and waits for your one-click approval. A good default for prices, complaints and orders.
- Auto: the AI sends on its own only when a message scores above your minimum intent score.
- Always you: refunds, legal questions, anything emotional.
Close the loop
When a conversation turns into a lead, save the person as a contact so the next message has context. Review a sample of AI replies weekly and update your answers when something changes.





