In this article
Most social reports are screenshots of dashboards. Nobody reads them, and nothing changes. A good report fits on one page and ends with decisions.
It also answers the question bosses and clients ask most. In HubSpot's 2026 report (vendor data), 69% of social marketers felt more pressure to prove ROI, and only 37% found it easy to tie social to business outcomes.
Section 1: three numbers
Reach, engagement rate and leads, each with last month for comparison. No more.
Section 2: three wins
The three posts that did best, with one line on why you think they worked.
Try it in AeroReplySee what's working without a spreadsheetReach, engagement, clicks and your best posting times, per channel, in one view.Start freeSee analytics
Section 3: three decisions
What you will do more of, what you will stop, and one experiment for next month.
Send it on a schedule
Schedule the report to email out every month, so it happens even in a busy week.
