Every best-time infographic is an average of accounts that are not yours. It is a fine default, but your audience has its own rhythm, and the only way to find it is your own data.
Let your history pick the slot
Once a time slot has at least three published posts, the hours that actually earned engagement, by day and in your audience's timezone, beat any generic chart. Below that threshold, a sensible default keeps you moving.
Run a two-week test
Move one regular post to a new slot for two weeks and compare engagement per post, not totals. Change one thing at a time.
Read the heatmap
Best times show engagement by day and hour, per channel, in your audience's timezone. Look for slots that stay strong across several weeks rather than one lucky post, and compare engagement per post so a busy slot doesn't look better just because it had more posts.
Automate the timing
Once you know your slots, let the scheduler drop posts into them so consistency does not depend on you being online.
