A blank caption box is slow. A formula gives the post a shape, so you only decide what goes in each part. These ten cover almost every post a small business needs, and each one comes with a worked example to copy.
What's inside
One row per formula with when to use it, the structure line by line and a full example caption. The first 6 of 10 rows:
| formula | when_to_use | structure | example |
|---|---|---|---|
| Problem, agitate, solve | Selling a fix for a pain people already feel | Problem. Why it's worse than it looks. Your fix. Call to action. | Missed calls mean missed bookings. Every one is a customer who rang the next salon instead. Our new online booking is open 24/7. Book in two taps from the link in our bio. |
| Before, after, bridge | Showing a result or transformation | Life before. Life after. What got them there. | Before: Sunday nights writing posts. After: a week of posts drafted by Monday. The bridge: one hour of batching with AI drafts. Here's how we do it. |
| Quick tip | Daily value posts that get saved | Hook. The tip in one or two lines. Why it works. Save prompt. | Reply to comments in the first hour. Instagram says it looks at how quickly people interact with a post. Save this for your next post. |
| List | Teaching several small points | Hook with a number. One line per point. Wrap-up question. | 3 things to check before you book a photographer: 1. Their recent work, not their best work. 2. What's included in the price. 3. How fast you get the photos. What would you add? |
| Story | Building trust and personality | Moment. Problem. What you did. What you learned. | Our first market stall sold two loaves. We almost didn't come back. Instead we started handing out free tasters. Now we sell out by 11. Lesson: let people taste it first. |
| Social proof | Turning a review into a post | Quote. Who said it. What you did for them. Invitation. | "Best haircut I've had in years." Thanks, Priya! A fresh fade and a beard trim, done in 40 minutes. Chairs open Saturday, book from the link in our bio. |
How to use it
0 of 0 done
- Pick the formula that matches what the post needs to do
- Write one or two lines for each part of the structure
- Add a hook from the hook starter pack as the first line
- Paste the draft into AeroReply's composer and ask the AI to tighten it in your brand voice
Tips
- Keep the first two lines strong. Most people only see those before "more".
- Short paragraphs read better on phones. One idea per line.
- Rotate formulas across the week so your feed doesn't feel repetitive.
Where to go next
- Hook starter pack for the first line.
- Call-to-action library for the last line.
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