Automation

Ep 5 — Comment-to-DM without the spam

Keyword flows that people actually want, and the ones that annoy them.

Kenji WatanabeJul 26, 20261 min read

"Comment GUIDE and I'll send it to you" works when the person asked for it and gets what was promised. We go through building keyword flows that feel helpful and stay within Instagram's rules.

In this episode

  • Why comment-to-DM works
  • Picking a keyword people remember
  • What to send in the first message
  • Following up within Instagram's rules
  • Measuring which flows bring real leads

Key takeaways

  • Only message people who asked, and deliver exactly what the post promised.
  • One clear link beats a menu of options.
  • Instagram allows one DM per comment within 7 days, and a follow-up only after the person replies, within 24 hours.

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