AI captions sound generic when the AI knows nothing about you. Give it the right inputs and the drafts sound much more like you.
Write a one-page brand brief
- Who you serve and what you sell.
- Three words for your tone, such as warm, direct and playful.
- Words you always use and words you never use.
- Two or three past captions you love.
Save this in your brand kit so every draft starts from it.
Give each draft a clear job
Tell the AI the goal (book a table, explain a product, celebrate a customer), the platform, and the call to action.
Edit like an editor
Keep the structure, swap in a real detail only you know, and cut the first sentence if it is filler.
Batch the week
Draft five captions in one session, approve them together, and schedule them straight to the calendar.
Keep a human check
Read every caption before it posts. AI saves the hours; you keep the judgement.
Frequently asked questions
Will AI captions hurt my reach?
None of the major platforms says AI-written text is downranked. They demote unoriginal, reposted or mass-produced content. In Buffer's data (vendor, correlational), posts written with its AI Assistant had 5.87% median engagement against 4.82% for posts without it. Specific, original captions are what count.
How do I stop AI sounding robotic?
Give it examples of your real writing, ban words you never use, and add one personal detail to each draft.
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