Comment-to-DM turns a public comment into a private conversation, which is where sales happen.
How it works
- Your post asks people to comment a keyword, such as “GUIDE”.
- Everyone who comments gets an automatic DM with the link or offer.
- The conversation and contact land in your inbox and audience list.
Pick an offer worth commenting for
A free checklist, a discount code, a price list or early access. It must feel instant and specific.
Write the post around the keyword
Show the result in the first frame, explain the offer in one line, and repeat the keyword in the caption and the last slide.
Write the DM like a person
Thank them by name, deliver the link straight away, and ask one simple follow-up question to keep the conversation going.
Follow up when they reply
Instagram allows one private reply per comment, within 7 days of the comment. When someone replies to your DM, you have 24 hours to follow up, so answer those first. They are your warmest leads.
Frequently asked questions
Is comment-to-DM allowed by Instagram?
Yes, when it runs through the official messaging API, sends one DM per comment within 7 days, and follows up only after the person replies.
What keyword works best?
A short, single word related to the offer. Avoid words people use in normal comments.
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