On LinkedIn, buyers hire people they already trust. Your posts are a long job interview.
Post from a person's profile
People tend to engage with people more readily than with logos. Have the founder or lead consultant post, and reshare from the page.
Teach in public
- Share one lesson from a recent project, without client names.
- Explain a common mistake and how you fix it.
- Break down a process in five short steps.
Write for the scroll
The first two lines decide everything. Lead with a clear claim or a number, keep paragraphs to one or two lines, and end with a question.
Turn comments into conversations
Reply to every comment in the first hour. Buffer (vendor data, correlational) found posts where the creator replied to comments had 30% higher engagement on LinkedIn. When someone asks a detailed question, move it to a DM with a helpful answer, not a pitch.
Keep a steady cadence
Two or three posts a week, every week, beats a burst followed by silence.
Frequently asked questions
Should I post from my company page or personal profile?
Both, but lead with the personal profile. People engage with people.
How long should a LinkedIn post be?
Long enough to teach one thing, short enough to finish. Test a few lengths against your own results.
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