Most link-in-bio pages are a list of buttons. A converting one has a job: get the visitor to take one step, and capture them if they're not ready yet.
Lead with one action
- Put your most important link first and make it stand out.
- Five links or fewer above the fold. Choice slows people down.
- Name buttons by what happens: "Order a cake", not "Shop".
Capture people who aren't ready
- Add an email sign-up with a reason to join: a discount, a guide, early access.
- Lock a freebie behind a quick sign-up, so it builds your list.
- Every sign-up becomes a contact you can follow up.
Show proof
- A few short reviews or testimonials near the top.
- A countdown for a real deadline, like a launch or a sale ending.
- A short FAQ answering the questions you get most.
Track every tap
Look at clicks per link weekly. Move what gets tapped up, and remove what never does.
Point every post at it
Mention the page in captions, and use AutoDM so people who comment LINK get the exact page in their DMs.
Build it in AeroReply
Themes, link thumbnails, lead capture, locked content, testimonials, countdown and FAQ blocks, a digital business card and per-link click analytics. Start with create a Link in Bio page.
Was this helpful?
Ship on-brand posts in minutes
Back to guidesAI content, scheduling, engagement and a full marketing suite — free to start.
Start free
