Social media growth plan: online shops

Online shoppers ask before they buy: sizes, shipping, stock, returns. The shop that answers first, clearly, gets the order.

Answer pre-sale questions fast

• Add sizing, shipping times, return policy and stock answers to your business facts.
• Let AI draft replies from them; approve anything about a specific order.
• Aim for replies within the hour; 73% say they'll buy from a competitor if a brand doesn't respond (Sprout, 2025, vendor data).

Comment-to-product flows

"Comment SIZE and I'll DM you the size guide." "Comment LINK for this one." AutoDM sends the exact product link, not your home page (6 flows).

Track what sells

• Tag every link with UTM parameters (free UTM builder).
• Use short links in captions and stories, and check clicks weekly.
• Tag conversations that turned into orders.

Content that sells without shouting

• Product in use, close-ups and how-to-style posts.
• Customer photos and reviews, with permission.
• One offer post a week at most.