From conversation to customer: running a simple sales pipeline

Most small businesses have a sales pipeline already. It just lives in their DMs, unsorted. Making it visible is how you stop losing the people who were ready to buy.

1. Spot buying intent

• Questions about price, availability, delivery or booking.
• Comments like "how do I order?" or "is this still available?".
• Repeat visitors asking follow-up questions.

AeroReply scores every message from 0 to 100 for buying intent, so these rise to the top.

2. Answer fast, and move to a private chat

Reply in public, continue in DMs, and end each message with one clear next step (why speed matters).

3. Save them as a contact

Name, channel and conversation history in one record, so the next message has context.

4. Put the deal on a board

• Use a few simple stages: New, Talking, Offer sent, Won, Lost.
• Move each deal as it progresses.
• Look at the board daily. Anything stuck for three days gets a follow-up.

5. Follow up once, kindly

One friendly follow-up after a quiet day or two recovers many lost sales. More than two starts to feel pushy.

6. Learn from won and lost

Every month, look at which posts started your won deals, and why lost ones stalled. Do more of the first and fix the second.

In AeroReply

Conversations, contacts and deals live in one place. The AI sales agent scores intent and drafts the next reply, and the deals board uses stages you can rename and reorder. See Sales agent and How AI replies grow a small business.