The coach and consultant playbook

Coaches, consultants and solo professionals sell trust, built one useful post and one good conversation at a time. This playbook sets AeroReply up to keep you visible every week and turn interested DMs into booked calls.

At a glance

• Who it's for: Coaches, consultants, accountants, lawyers and other solo professionals.
• Channels: LinkedIn, Instagram and Facebook.
• Team: Usually just you.
• Setup time: About forty-five minutes.
• You'll use: AI Autopilot, Inbox with AI drafts, comment-to-DM with email capture, Contacts.

The challenge

Client work fills the week and posting stops. When someone does message, it's buried among notifications, and the follow-up never happens.

• Weeks without a post because client work came first.
• Interested DMs that never turn into a call.
• No list of the people who raised their hand.

Step 1: Post with authority, without the hours

Step 2: Offer something worth commenting for

Start from Comment → capture email with a keyword like CHECKLIST and a free resource. Turn on Save captured leads to Audience.

Step 3: Move good DMs to a call

In Inbox, use Draft a reply to answer, then share your booking link with anyone who fits your client profile.

What to track

• Posts per week from Autopilot drafts you approved.
• Leads from your CHECKLIST flow.
• Calls booked from DMs each month.

Your first week

Where to go next

• Set up AI Autopilot.
• Customer reply scripts.
• Social media for solopreneurs and coaches.