Guides

Platform caption and media limits

Caption length, image count and video rules for every platform you can publish to.

Oct 11, 20261 min read

Each platform sets its own limits. AeroReply checks your post against them in the composer, and again just before publishing. Captions are counted in characters, and video shows the longest clip allowed.

PlatformCaptionImagesVideoNotes
Instagram2,2001015 minNeeds an image or video, 30 hashtags max
Threads500205 min1 hashtags max
Facebook63,20610Yes—
LinkedIn3,0002030 min—
X28042 min—
Pinterest8005YesNeeds an image or video
Bluesky3004Yes—
TikTok2,2003510 min—
YouTube5,0000Required60 hashtags max
Google Business Profile1,5001NoNeeds an image or video

Tips

  • Write for the strictest platform first, then let the AI adapt the caption for the others.
  • Instagram only accepts JPEG images for photo posts.
  • YouTube needs a video. Pinterest, Instagram and Google Business need at least one image or video.
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