Comment-to-DM keyword flows: a complete guide

In this article

Pick a keyword people will type
Write the first DM
Add a follow-up and a tag
Stay within the rules

Keyword flows send a DM automatically when someone comments a chosen word. They are one of the simplest ways to turn reach into leads.

Pick a keyword people will type

Short, obvious and related to the offer: LINK, GUIDE, PRICE. Put it in the caption and on the first slide.

Write the first DM

Thank them, deliver what you promised immediately, and ask one question that starts a conversation.

Try it in AeroReplyDrafts that sound like you, in secondsTeach the AI your brand once, then draft, repurpose and edit by asking.Start free See the AI editor

Add a follow-up and a tag

Instagram allows one private reply per comment, sent within 7 days of the comment. If the person replies, you have 24 hours to follow up. Tag everyone who replies so you can see who is interested.

Stay within the rules

Only message people who commented, send one DM per comment within 7 days, follow up only after they reply, deliver what the post promised, and use official integrations. Shortcuts that break platform rules put your account at risk.